Instagram Out of Office

yes, it's a thing :)

Hey there gorgeous,

Are you about to go away for summer (or winter)’s break? Do you plan on making it a real holiday by stopping posting and engaging on Instagram?

I’m a huge fan of taking time off socials. I think our brains and bodies need it. But if you have been posting to Instagram regularly and have an engaged audience they often develop expectations around your availability, and if you just disappear off socials when you are usually very active it can come across as ghosting your audience.

For this reason posting an Out of Office grid post as the last post before you take your break is a great thing to do.

You don’t need to tell everyone what you are doing or where you are going. And you don’t need to be specific about dates. In fact there’s plenty of good reasons (security-wise) not to give too much away. But a simple post letting your people know that you won’t be on socials for a little bit (with a rough guide for when you’ll be back/ what availability you will have (if any) while you’re away ) is something that your audience will understand and appreciate.

X Ilona